Question:
Industrial Revolution?
Haden
2013-09-09 12:33:13 UTC
How was advertising transformed after 1865? How did it affect the Industrial Revolution?

Is this talking about how technology helped? I need to respond in two paragraphs. Anything helps, thanks!
Three answers:
staisil
2013-09-13 11:57:25 UTC
At a time when thrift, savings, and staying out of debt were once thought to be fundamental virtues, after the Industrial Revolution, consumption, consumption, consumption became the watchwords. If too few people purchased the rapidly expanding array of goods, store shelves would never empty, factory orders would fall, and people would be laid off as factories closed. The only way to stave off economic ruin was to re-educate the population to become intensive consumers, buying many things they would never have imagined before.



To encourage such consumption, the advertising industry was created, developing sophisticated techniques for inducing new desires and needs among ordinary people. Often using manipulation, sex appeal, and other emotional inducements, advertisers have been able to get people to purchase objects and services they never felt any need of before the advertising appeared. And they could be induced to throw away still functioning items, in order to buy the "latest, improved" models. Rapid improvements in transportation, warehousing, shipping, and in record-keeping and bookkeeping led to giant department store chains, supermarkets, and, in the later years of this century, the booming mail-order catalog market, all aimed at moving goods as rapidly and efficiently from stores to consumers.



Sources for you below.



http://www.amedianysf.com/historyofadvertising.html

http://ahistoryofgraphicdesign.blogspot.com/2011/02/industrial-revolution.html
?
2016-10-18 02:25:07 UTC
Industrial Revolution Advertising
Sir Caustic
2013-09-09 12:45:39 UTC
Yes, it's talking about how technology helped. Advertising was transformed after 1865 with the introduction of the steam engine which made it possible to print thousands of billboard posters which advertised steam engines specializing in the printing of advertising materials.


This content was originally posted on Y! Answers, a Q&A website that shut down in 2021.
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